Branding
Benn Dixon Personal Trainer
A bold, performance-driven identity for a personal trainer, built around a custom BCD monogram and a dark, high-contrast visual system.
Year :
2024
Industry :
Health & Fitness
Client :
Benn Dixon
Project Duration :
6 weeks
A Brand Built for Strength & Focus
Benn Dixon is a personal trainer working with a predominantly male client base, focusing on strength, performance, and physical transformation. The objective was to create a brand that felt bold, serious, and results-driven, appealing directly to clients looking for structured, high-intensity training.
The visual direction centred around:
A strong, masculine aesthetic
Dark, high-contrast visuals
A tone that reflects discipline and performance
Clear, confident communication across platforms
The goal was to position Benn as a focused and professional coach within a competitive fitness market.
A Monogram for Identity & Recognition
The identity is built around a custom monogram using Benn’s initials BCD. This approach creates a distinctive and scalable mark that can be used consistently across both digital and physical applications.
The monogram was designed with bold, structured forms to reinforce strength and clarity. By focusing on initials rather than a full wordmark, the logo becomes more versatile — working effectively across social media, print, and branded materials while maintaining a strong, recognisable presence.
Dark, High-Impact Visual Language
The brand palette combines deep blacks and greys with an active orange gradient, using tones such as #e9481b and #ef6928. This contrast introduces energy and movement while maintaining a grounded, masculine feel.
Subtle textures and high-contrast layouts reinforce a raw, performance-led aesthetic aligned with strength training environments.
A Versatile Brand System
The identity was applied across a wide range of touchpoints to support Benn’s business and client communication.
This included:
Email newsletters
PDF client documents
Roller banners and business cards
Social media graphics
The result is a cohesive, high-impact brand that reflects strength, consistency, and performance.
More Projects
Branding
Benn Dixon Personal Trainer
A bold, performance-driven identity for a personal trainer, built around a custom BCD monogram and a dark, high-contrast visual system.
Year :
2024
Industry :
Health & Fitness
Client :
Benn Dixon
Project Duration :
6 weeks
A Brand Built for Strength & Focus
Benn Dixon is a personal trainer working with a predominantly male client base, focusing on strength, performance, and physical transformation. The objective was to create a brand that felt bold, serious, and results-driven, appealing directly to clients looking for structured, high-intensity training.
The visual direction centred around:
A strong, masculine aesthetic
Dark, high-contrast visuals
A tone that reflects discipline and performance
Clear, confident communication across platforms
The goal was to position Benn as a focused and professional coach within a competitive fitness market.
A Monogram for Identity & Recognition
The identity is built around a custom monogram using Benn’s initials BCD. This approach creates a distinctive and scalable mark that can be used consistently across both digital and physical applications.
The monogram was designed with bold, structured forms to reinforce strength and clarity. By focusing on initials rather than a full wordmark, the logo becomes more versatile — working effectively across social media, print, and branded materials while maintaining a strong, recognisable presence.
Dark, High-Impact Visual Language
The brand palette combines deep blacks and greys with an active orange gradient, using tones such as #e9481b and #ef6928. This contrast introduces energy and movement while maintaining a grounded, masculine feel.
Subtle textures and high-contrast layouts reinforce a raw, performance-led aesthetic aligned with strength training environments.
A Versatile Brand System
The identity was applied across a wide range of touchpoints to support Benn’s business and client communication.
This included:
Email newsletters
PDF client documents
Roller banners and business cards
Social media graphics
The result is a cohesive, high-impact brand that reflects strength, consistency, and performance.
More Projects
Branding
Benn Dixon Personal Trainer
A bold, performance-driven identity for a personal trainer, built around a custom BCD monogram and a dark, high-contrast visual system.
Year :
2024
Industry :
Health & Fitness
Client :
Benn Dixon
Project Duration :
6 weeks
A Brand Built for Strength & Focus
Benn Dixon is a personal trainer working with a predominantly male client base, focusing on strength, performance, and physical transformation. The objective was to create a brand that felt bold, serious, and results-driven, appealing directly to clients looking for structured, high-intensity training.
The visual direction centred around:
A strong, masculine aesthetic
Dark, high-contrast visuals
A tone that reflects discipline and performance
Clear, confident communication across platforms
The goal was to position Benn as a focused and professional coach within a competitive fitness market.
A Monogram for Identity & Recognition
The identity is built around a custom monogram using Benn’s initials BCD. This approach creates a distinctive and scalable mark that can be used consistently across both digital and physical applications.
The monogram was designed with bold, structured forms to reinforce strength and clarity. By focusing on initials rather than a full wordmark, the logo becomes more versatile — working effectively across social media, print, and branded materials while maintaining a strong, recognisable presence.
Dark, High-Impact Visual Language
The brand palette combines deep blacks and greys with an active orange gradient, using tones such as #e9481b and #ef6928. This contrast introduces energy and movement while maintaining a grounded, masculine feel.
Subtle textures and high-contrast layouts reinforce a raw, performance-led aesthetic aligned with strength training environments.
A Versatile Brand System
The identity was applied across a wide range of touchpoints to support Benn’s business and client communication.
This included:
Email newsletters
PDF client documents
Roller banners and business cards
Social media graphics
The result is a cohesive, high-impact brand that reflects strength, consistency, and performance.